Cadbury accused of racial stereotyping in chocolate advert

The multinational chocolate firm Cadbury has been accused of racism and perpetuating “colonial stereotypes” of African people in its latest advertising campaign. A poster and television advert created in Ghana for Dairy Milk has infuriated a number of prominent equality campaigners and Ghanaian leaders in the UK.

The Advertising Standards Authority (ASA) meets this week to discuss initiating a formal investigation into Cadbury’s TV advert – slogan “show us your cocoa beam” – which features a giant, negroid rotating head that unleashes mass dancing among what appear to be highly excitable people in an African village.

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