GAP fights racial attack on its ad featuring Sikh model Waris Ahluwalia

GAP, a leading American brand for clothing and accessories, has a new task at hand. To fight racism.

It recently had to face a full-blown public racial attack on its subway advertisement that was defaced with racist messages by vandals. The ad featured Sikh actor and jewelery desinger Waris Ahluwalia. The caption “Make Love” was altered to “Make bombs” and the poster also had “Please stop driving TAXIS” written onto it by the culprits.


Arsalan Iftikhar, founder of and senior editor at Islamic Monthly, posted a snapshot of the the GAP subway ad to his Twitter and Facebook walls. The picture soon went viral and took the Internet by storm. GAP immediately got in touch with Arsalan on twitter and asked him the location for the place where the ad was posted and defaced.

View All